Celebrating the beauty of being alone and being together

Supported by Embassy of the Republic of Korea to Finland, we organised food event as the Korean cookbook launching ceremony. Participants experienced Korean culture through making ‘Bibim-Bap’ together.

BibimBap is one of the popular Korean foods, mixing cooked rice with different kinds of vegetables and chilli sauce all together. In the old history, Korean kings had served Bibimbap to lieges whenever every spring season starts. The meaning for this is to harmonise all different parties, even though they have different opinions or colours.

Bibimbap has different colours of ingredients and each ingredient is already delicious enough alone. When they are mixed all together, it creates totally new taste. As such, we would like people to feel that we are beautiful alone and even more beautiful together.


As a symbol of each person, participants were asked to bring one of their everyday-use bowls or dishes to share the part of their life with others. Bap (cooked rice) is the basic meal for Korean. It represents the life of Korean beyond the meaning of food.

Alone & Together

Alone & Together was a part of Korean Culture Week in Helsinki, an annual cultural festival organised and supported by Korea Foundation and Embassy of the Republic of Korea to Finland. It contains various events including music concerts, Korean food event, K-pop contest as well as movie festival. AÄÅ was also commissioned to create event posters that implied the vibrant Korean culture embracing the variety of exciting events.